On the hottest day of the year in London for decades RootCorp’s Vice Chairman Suresh Nichani and Vice President Charles Phillpot met the media to reveal RootCorp’s India Debt and Yield Fund. As the mercury hit 37 degrees in the shade we travelled from office to office meeting senior members of the world’s financial media, fitting in several conference calls to overseas titles.
One of our first stops was at the offices of the Financial Times where we met the Editor of Professional Wealth Management.
We then moved on the new Headquarters of News Corporation where we met the Funds Editor of Financial News.
As the heat kept rising .....
Our PR advisers, Citigate Dewe Rogerson had to contemplate all available transport methods to ensure our prompt arrival at the next meeting.
Some options looked a little too strenuous so we stayed with the ubiquitous London taxi!
Soon we met a senior writer from Funds Europe in the shadow of Liverpool St station
In all we achieved significant coverage in more than a dozen publications and web sites, samples of which can be seen in the ‘Media and News’ section on the web site. We were able to communicate the unique aspects of our India Debt and Yield Fund and most of the writers quizzed us on how the new government in India was creating a favourable investment environment. Much was made of the strength of the RootCorp partners with Sobha producing 7m sq ft of developed real estate each year. Savills are supporting the venture with their role limited solely to Development Consultancy and Sales and this too was reported.
After a busy two days the Fund was well and truly launched and we are now receiving media enquiries from as far afield as India, Hong Kong and Dubai. The enthusiasm with which the Fund was received is gratifying and lays a firm foundation for our future marketing efforts. Next time we might try and choose a slightly cooler time of year!
- Charles Phillpot