Unlike Europe, the U.S. population has positive growth every year. The forecast is for 325 million people in the U.S. by 2020 (both from natural growth and immigration) and close to 400 million by 2050. Most of these people cannot afford to own their own home and are renters by necessity. 


Due to its stability and the realization that in today's global economy the U.S. market and U.S. real estate in particular, are possibly the only safe haven for investors globally, the U.S. market is a major draw to investors worldwide.


Even though the U.S. economy is growing, the middle class still hasn't fully recovered from the 2008 crisis and many people have had to forego the American dream of owning their own home, so they are renters by necessity as well. Additionally, two segments of the population (Millennials and Baby Boomers), each for their own reasons, have shown preferences to renting over owning real estate. This creates strong and sustainable demand for U.S. multifamily properties.


RootCorp will focus mainly on multifamily properties located in Major and secondary U.S. metro areas and their suburbs across the 48 contiguous states, especially in locations where the team has previous experience and is supported by robust market fundamentals and the demographic range to match. These markets highly "fly below the radar" of the big institutional investors and therefore investment properties situated in these locations provide higher yields very often, assuming certain demographic criteria is met.